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FUKU by David Chang
FUKU by David Chang


Client
Client
Momofuku
Momofuku
Type
Type
Brand Identiy
Brand Identiy
,
,
GTM Strategy
GTM Strategy
Year
Year
2020-2023
2020-2023
About
About
In the wake of the 2020 lockdown, Fuku tapped Label Maker to lead a full-scale brand overhaul—redefining its identity, voice, art direction, and digital experience. The result helped propel the brand into a new phase of national expansion. Our partnership extended through early 2023, culminating in a successful handoff to an internal team we helped recruit and vet in collaboration with Fuku’s leadership.
In the wake of the 2020 lockdown, Fuku tapped Label Maker to lead a full-scale brand overhaul—redefining its identity, voice, art direction, and digital experience. The result helped propel the brand into a new phase of national expansion. Our partnership extended through early 2023, culminating in a successful handoff to an internal team we helped recruit and vet in collaboration with Fuku’s leadership.

















