06

06

FUKU by David Chang

FUKU by David Chang

Client

Client

Momofuku

Momofuku

Type

Type

Brand Identiy

Brand Identiy

,

,

GTM Strategy

GTM Strategy

Year

Year

2020-2023

2020-2023

About

About

Label Maker led an entire brand overhaul from identity, art direction, voice, and across every digital touchpoint catapulting the brand into a major expansion following the 2020 lock down. The partnership continued into early 2023 where Label Maker successfully handed off the brand to their internal team which was interviewed and vetted by the Label Maker team along with FUKU leadership.

Label Maker led an entire brand overhaul from identity, art direction, voice, and across every digital touchpoint catapulting the brand into a major expansion following the 2020 lock down. The partnership continued into early 2023 where Label Maker successfully handed off the brand to their internal team which was interviewed and vetted by the Label Maker team along with FUKU leadership.