FUKU by David Chang

In the wake of the 2020 lockdown, Fuku tapped Label Maker to lead a full-scale brand overhaul—redefining its identity, voice, art direction, and digital experience. The result helped propel the brand into a new phase of national expansion. Our partnership extended through early 2023, culminating in a successful handoff to an internal team we helped recruit and vet in collaboration with Fuku’s leadership.